Torino, “European Capital of Smart Tourism 2025”

After being named the "European Capital of Innovation", Turin has now earned the prestigious title of "European Capital of Smart Tourism 2025" — a new milestone that confirms the city’s commitment to promoting increasingly sustainable, accessible, and innovative tourism.
This initiative, promoted by the European Commission, celebrates cities that stand out for their smart tourism solutions, with particular focus on digitalization, environmental sustainability, cultural heritage enhancement, and inclusiveness.
Staying in Turin means experiencing a cutting-edge city that looks to the future without forgetting its roots.